Vital Farms, Inc.
VITL · Nasdaq
Shareholder advocacy aimed at Vital Farms, Inc.
1 recorded campaign from 1 organization.
Confronted Vital Farms as a shareholder over "humane"/"pasture-raised" egg marketing claims
PETA used its shareholder position to challenge Vital Farms at shareholder meetings over the accuracy of its "ethical"/"happy hens" marketing, separate from a related PETA-affiliated consumer lawsuit against the company. Outcome/vote not confirmed; no formal 14a-8 resolution text was located in sources reviewed (treated as engagement, not a filed resolution).
What shareholders voted on
From Vital Farms, Inc.’s own filings with the SEC. Support is the share of votes cast for and against, so abstentions and broker non-votes are not counted in it.
2026
| Item | Kind | Asked for by | Support | Outcome |
|---|---|---|---|---|
| A non-binding, advisory basis, the compensation of the Company’s named executive officers as disclosed in the Proxy Statement | Say on pay | 91.8% | Passed | |
| The selection of KPMG LLP as the Company’s independent registered public accounting firm for the fiscal year ending December 27, 2026 | Auditor | 98.9% | Passed | |
| Election of Russell Diez-Canseco | Director | 80.1% | Passed | |
| Election of Kelly Kennedy | Director | 79.2% | Passed |
2025
| Item | Kind | Asked for by | Support | Outcome |
|---|---|---|---|---|
| A non-binding, advisory basis, the compensation of the Company’s named executive officers as disclosed in the Proxy Statement | Say on pay | 93.9% | Passed | |
| The selection of KPMG LLP as the Company’s independent registered public accounting firm for the fiscal year ending December 28, 2025 | Auditor | 99.8% | Passed | |
| Election of Glenda Flanagan | Director | 95.4% | Passed | |
| Election of Gisel Ruiz | Director | 66.7% | Passed | |
| Election of Denny Marie Post | Director | 66.6% | Passed |
2024
| Item | Kind | Asked for by | Support | Outcome |
|---|---|---|---|---|
| Ratification of appointment of KPMG LLP | Auditor | 100% | Passed | |
| Election of Karl Khoury | Director | 96.1% | Passed | |
| Election of Kofi Amoo-Gottfried | Director | 69.8% | Passed |
2023
| Item | Kind | Asked for by | Support | Outcome |
|---|---|---|---|---|
| Ratification of appointment of KPMG LLP | Auditor | 99.9% | Passed | |
| Election of Russell Diez-Canseco | Director | 77.7% | Passed | |
| Election of Matthew O’Hayer | Director | 75.9% | Passed | |
| Election of Kelly J. Kennedy | Director | 71% | Passed |
Proxy statements and vote results
Straight from Vital Farms, Inc.’s own SEC filings. The proxy statement lists what shareholders were asked to vote on; the 8-K certifies how the vote went.
| Year | Filing | Filed |
|---|---|---|
| 2026 | Vote results | 2026-06-16 |
| 2026 | Proxy statement | 2026-04-27 |
| 2025 | Vote results | 2025-06-17 |
| 2025 | Proxy statement | 2025-04-28 |
| 2024 | Vote results | 2024-06-18 |
| 2024 | Proxy statement | 2024-04-29 |
| 2023 | Vote results | 2023-06-13 |
| 2023 | Proxy statement | 2023-04-24 |
| 2022 | Vote results | 2022-06-13 |
| 2022 | Proxy statement | 2022-04-25 |
| 2021 | Vote results | 2021-06-14 |
| 2021 | Proxy statement | 2021-04-26 |
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