Analysis · August 2026
How much does what Americans want most from companies depend on shareholder democracy?
JUST Capital, an independent 501(c)(3), has surveyed nearly 200,000 Americans since 2015
on what they want most from business. Its 17 issues are ranked here by JUST Capital's survey weights,
the measure of broad appeal. We scored each issue on one scale from 0 to 3. The score measures how far
the outcome depends on owners voting their values to change what companies do or what companies lobby
for. We scored every issue as dependent on shareholder democracy, and for seventeen of the seventeen, owners voting their values can deliver most of
the outcome. These ratings are in beta. We are still refining the method, and we publish corrections based on feedback. Click any issue for the rationale and its citations.
Independent
0 issues
Not a relevant lever; the outcome belongs to governments, aid, or households.
Helpful
0 issues
Owners voting their values help at the margin.
Necessary
0 issues
Owners voting their values remove an obstacle nothing else removes; others must also act.
Pivotal
17 issues
Owners voting their values can deliver most of the outcome.
Issue · ranked by what Americans say matters mostSurvey weight · dependency
1
Pays a fair, living wageWorkers
Pivotal
2
Acts ethically at the leadership levelShareholders & Governance
Pivotal
3
Protects worker health and safetyWorkers
Pivotal
4
Communicates transparentlyShareholders & Governance
Pivotal
5
Provides benefits and work-life balanceWorkers
Pivotal
6
Supports workforce retention, advancement, and trainingWorkers
Pivotal
7
Treats customers fairlyCustomers
Pivotal
8
Offers fair pricingCustomers
Pivotal
9
Creates jobs in the U.S.Communities
Pivotal
10
Protects customer privacyCustomers
Pivotal
11
Addresses human rights in supply chainCommunities
Pivotal
12
Fosters an inclusive workplaceWorkers
Pivotal
13
Minimizes pollutionEnvironment
Pivotal
14
Supports strong governanceShareholders & Governance
Pivotal
15
Uses resources efficientlyEnvironment
Pivotal
16
Combats climate changeEnvironment
Pivotal
17
Gives back to local communitiesCommunities
Pivotal
Issue names, ranking weights, and stakeholder categories are JUST Capital's, from
justcapital.com/issues, based on its surveys of
nearly 200,000 Americans since 2015. The dependency ratings, rationales, and citations are Shareholder
Democracy Network analytical judgments; they are not JUST Capital findings, and JUST Capital is not
affiliated with the Shareholder Democracy Network. Related UNSDG targets link to our companion
analysis of all 169 targets.